Start your journey

Sometimes businesses need a little help to work out what to do to find and keep customers. Our unique bespoke planning tool does exactly that. It takes less than 10 minutes and your plan is emailed to you straight away, with simple recommendations about what to do to move your business forward in this all-important area. 

It is FREE - all we ask in return is for your feedback!

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Your progress

The full GrowthBox interactive questionnaire takes under 10 minutes to complete and if you need to save your progress at any point, use the Save button and you will be able to pick up where you left off.

First we will walk you through a few quick questions to help us understand what you want to achieve.

Get started

Step 1: Your Aspirations

Which of the following statements best describes you?

I am not currently marketing and I need some help
I am already doing some marketing but I want to improve

1/4

What are your biggest challenges?

Getting more customers

Click all that apply

I don't have enough customers and I want more
I am not sure which marketing channels I should use
I am not sure who to target
Not enough people know my business exists
I’ve just started up
I don't know how well my current marketing is working
I want more online sales and enquiries

2/4

What are your biggest challenges?

Keeping and growing customers

Click all that apply

I don't know enough about my existing customers
I'd like to increase sales to my existing customers
I am not communicating with my existing customers and need a little help
Customers only tend to buy from me once

3/4

What are your biggest challenges?

“Doing marketing”: what to do, where to get it done, where to invest my money, how to know it is working

Click all that apply

I don’t know what results I am getting from my marketing
I don't know what my marketing priorities should be
I don't have much time and I never get around to marketing
I think I know what to do but don’t know where to go to get it done
I don’t know which marketing channels I should use
I am not sure which are the best marketing tools to help my business

4/4

What are your biggest challenges?

Anything else specifically you would like to add about your challenges or future goals?

Did you know...

Your shop window to the digital world

A MASSIVE 81% of purchases start online...BUT 35% of businesses don't have a website and aren’t there to meet potential customers.

Step 2: Tell us about...

Your Marketing Fundamentals

A few questions to check how you are doing with a number of marketing fundamentals

Step 2: Marketing Fundamentals

Have you currently got a marketing plan?

Yes
No

Step 2: Marketing Fundamentals

Do you track how your marketing is working for you?

Yes
No

Step 2: Marketing Fundamentals

Do you know how much it currently costs your business to get a new customer?

Yes
No

Step 2: Marketing Fundamentals

Do you know your competitors and how your business compares?

Yes
No

Step 2: Marketing Fundamentals

Do you know who your target customer is?

Yes
No

Step 2: Marketing Fundamentals

Do you know why your target customer should choose you versus your competitors?

(this is your competitive advantage)
Yes
No

Step 2: Marketing Fundamentals

Do you know what problem you solve for your customers?

(this is your value proposition)
Yes
No

Step 2: Marketing Fundamentals

Do you have a logo or symbol that makes your business stand out?

(this is your brand identity)
Yes
No
Could be better

Step 2: Marketing Fundamentals

How well does your marketing clearly show the problem you solve for customers and why they should choose you?

Not sure
Not at all
Room for improvement
Great

Step 3: Tell us about...

Your Marketing

Lets take a look at what’s going on

Step 3: Your Marketing

Do you have a website?

Yes
No

Step 3: Your Marketing

What is the primary purpose of your website?

It's where customers make a purchase
It's where customers get more information about my business, products or services
It's where customers book or make a reservation

How well is your website performing in the following areas?

User experience

Don't know

Improvement needed

It's working well



No. of visitors (traffic)

Don't know

Improvement needed

It's working well



Conversion of visitors to action

Don't know

Improvement needed

It's working well



No. of leads / sales

Don't know

Improvement needed

It's working well



Google ranking

Don't know

Improvement needed

It's working well



Step 3: Your Marketing

Do you currently use Google Analytics (or similar) to regularly track what's happening on your website?

Yes - regularly
No

Step 3: Your Marketing

Is your website mobile-friendly - does it look how it should when viewed on mobile devices?

Yes
No
Don’t know

Step 3: Your Marketing

What visitor information are you collecting through your website?

(select all that apply)

None
Email
Mobile / tel
Social media handle
Address

Did you know...

Only 6% of small businesses focus on keeping their current customers.....despite the success rate of selling to new customers being just 5-20% while it is 60-70% for those they already have!?

Step 3: Your Marketing

What data do you collect about your current customers?

(select all that apply)

Date of Birth
Gender
Name
Address
Postcode
Email
Mobile
Purchase / transactional history
Value of purchases
Customer status (e.g. potential customer / active customer / lapsed customer / lapsing customer)
I'm not currently collecting any customer data

Step 3: Your Marketing

Is this information stored in a database?

Yes
No

Step 3: Your Marketing

Do you proactively capture information on potential customers (prospects)?

Yes
No

Step 3: Your Marketing

How do you use your customer and / or prospect information for marketing?

Select all that apply

To get new customers
To keep existing customers
To grow sales from my existing customers
To drive new customer referrals from existing customers
I don’t use this for marketing

Did you know...

46% of all Google searches are looking for local information - while almost half of businesses that qualify for a free Google My Business listing don't actively use it.

Step 3: Your Marketing

What are you currently spending your marketing money or time on, and for what purpose?

Online / digital marketing

Google Adwords (pay per click)

I don't use this

To get new customers

To keep and grow your existing customers

Both

Other online advertising

I don't use this

To get new customers

To keep and grow your existing customers

Both

Paid for advertising on social media

I don't use this

To get new customers

To keep and grow your existing customers

Both

Social media - posting your own content

I don't use this

To get new customers

To keep and grow your existing customers

Both

Online directories (e.g. Yell)

I don't use this

To get new customers

To keep and grow your existing customers

Both

Search Engine Optimisation (SEO) / driving traffic to my website

I don't use this

To get new customers

To keep and grow your existing customers

Both

Email marketing

I don't use this

To get new customers

To keep and grow your existing customers

Both

Groupon / daily deal sites

I don't use this

To get new customers

To keep and grow your existing customers

Both

Step 3: Your Marketing

What are you currently spending your marketing money or time on, and for what purpose?

Traditional and offline marketing

Local / regional press advertising

I don't use this

To get new customers

To keep and grow your existing customers

Both

Radio advertising

I don't use this

To get new customers

To keep and grow your existing customers

Both

Outdoor poster advertising

I don't use this

To get new customers

To keep and grow your existing customers

Both

TV advertising

I don't use this

To get new customers

To keep and grow your existing customers

Both

Public Relations (PR)

I don't use this

To get new customers

To keep and grow your existing customers

Both

Sponsorship (events, etc.)

I don't use this

To get new customers

To keep and grow your existing customers

Both

Partnerships

I don't use this

To get new customers

To keep and grow your existing customers

Both

Step 3: Your Marketing

What are you currently spending your marketing money or time on?

(select all that apply)

Direct marketing

Direct mail

I don't use this

To get new customers

To keep and grow your existing customers

Both

Door drops / household leaflet delivery

I don't use this

To get new customers

To keep and grow your existing customers

Both

Buying in data for marketing purposes / customer lists

I don't use this

To get new customers

To keep and grow your existing customers

Both

SMS (text)

I don't use this

To get new customers

To keep and grow your existing customers

Both

Local networking groups / events

I don't use this

To get new customers

To keep and grow your existing customers

Both

Step 3: Your Marketing

You use these channels to get customers. How are they performing for you?

Google Adwords (pay per click)

Don't know

Not performing at all

Room for improvement

Great

Other online advertising

Don't know

Not performing at all

Room for improvement

Great

Paid for advertising on social media

Don't know

Not performing at all

Room for improvement

Great

Social media - posting your own content

Don't know

Not performing at all

Room for improvement

Great

Online directories (e.g. Yell)

Don't know

Not performing at all

Room for improvement

Great

Search Engine Optimisation (SEO) / driving traffic to my website

Don't know

Not performing at all

Room for improvement

Great

Email marketing

Don't know

Not performing at all

Room for improvement

Great

Groupon / daily deal sites

Don't know

Not performing at all

Room for improvement

Great

Local / regional press advertising

Don't know

Not performing at all

Room for improvement

Great

Radio advertising

Don't know

Not performing at all

Room for improvement

Great

Outdoor poster advertising

Don't know

Not performing at all

Room for improvement

Great

TV advertising

Don't know

Not performing at all

Room for improvement

Great

Public Relations (PR)

Don't know

Not performing at all

Room for improvement

Great

Sponsorship (events, etc.)

Don't know

Not performing at all

Room for improvement

Great

Partnerships

Don't know

Not performing at all

Room for improvement

Great

Direct mail

Don't know

Not performing at all

Room for improvement

Great

Door drops / household leaflet delivery

Don't know

Not performing at all

Room for improvement

Great

Buying in data for marketing purposes / customer lists

Don't know

Not performing at all

Room for improvement

Great

SMS (text)

Don't know

Not performing at all

Room for improvement

Great

Local networking groups / events

Don't know

Not performing at all

Room for improvement

Great

Step 3: Your Marketing

You use these channels to keep and grow your existing customers. How are they performing for you?

Google Adwords (pay per click)

Don't know

Not performing at all

Room for improvement

Great

Other online advertising

Don't know

Not performing at all

Room for improvement

Great

Paid for advertising on social media

Don't know

Not performing at all

Room for improvement

Great

Social media - posting your own content

Don't know

Not performing at all

Room for improvement

Great

Online directories (e.g. Yell)

Don't know

Not performing at all

Room for improvement

Great

Search Engine Optimisation (SEO) / driving traffic to my website

Don't know

Not performing at all

Room for improvement

Great

Email marketing

Don't know

Not performing at all

Room for improvement

Great

Groupon / daily deal sites

Don't know

Not performing at all

Room for improvement

Great

Local / regional press advertising

Don't know

Not performing at all

Room for improvement

Great

Radio advertising

Don't know

Not performing at all

Room for improvement

Great

Outdoor poster advertising

Don't know

Not performing at all

Room for improvement

Great

TV advertising

Don't know

Not performing at all

Room for improvement

Great

Public Relations (PR)

Don't know

Not performing at all

Room for improvement

Great

Sponsorship (events, etc.)

Don't know

Not performing at all

Room for improvement

Great

Partnerships

Don't know

Not performing at all

Room for improvement

Great

Direct mail

Don't know

Not performing at all

Room for improvement

Great

Door drops / household leaflet delivery

Don't know

Not performing at all

Room for improvement

Great

Buying in data for marketing purposes / customer lists

Don't know

Not performing at all

Room for improvement

Great

SMS (text)

Don't know

Not performing at all

Room for improvement

Great

Local networking groups / events

Don't know

Not performing at all

Room for improvement

Great

Step 3: Your Marketing

Which social media channels are you using?

LinkedIn
Facebook
Twitter
SnapChat
YouTube
Instagram
I don't use social media

Did you know...

70% of customers prefer to learn about businesses through articles and blogs ('content marketing') rather than ads. Content marketing costs less than traditional marketing and generates about 3 times as many leads!

Step 3: Your Marketing

Do you sell to different groups / types of customer?

Often businesses sell their products and services to several customer groups with different needs, interests or buying habits. Does this apply to your business?

Yes
No

Step 3: Your Marketing

Do you tailor your marketing to your different types of customer?

Yes
No
Sometimes

Step 3: Your Marketing

Do you keep in touch with past customers who no longer buy from you?

Yes
No
Sometimes

Step 3: Your Marketing

Do you ask customers for reviews and / or referrals?

Your current customers can be a great help in recommending your business to others with similar needs

Yes
No

Step 3: Your Marketing

Are you set up on GoogleMyBusiness?

Google My Business is basically a business listings service which helps people more easily find you.

Yes
No
Don't know

Your business

Step 4: Tell us about...

You

Tell us a little about your business

Step 4: About you

What type of business are you?

(select all that apply)

We make products (manufacture things)
We provide a service
We sell things (retailer)

Step 4: About you

How long have you been trading?

Pre-start
<6 months
<2 years
2 years+

Step 4: About you

Where are your customers typically located?

30 minutes drive-time from your location
Regional
National
UK / international

Step 4: About you

Who are you selling to?

Businesses (B2B)
Consumers (B2C)
Both

Step 4: About you

How do/will your customers buy from you?

(select all that apply)

Online (web/mobile etc)
In-store or in person
Phone or via email
Via third party affiliates (e.g. Groupon / Checkatrade / Trade Association etc.)
Through marketplaces (e.g. Amazon, eBay, Etsy, etc.)

Step 4: About you

What is your annual sales turnover?

£0-25,000 p.a.
£25,001-£50,000 p.a.
£50,001-£100,000
£100,000-£150,000
£150,000-£200,000
£200,000-£350,000
£350,000-£500,000
£500,000-£1,000,000
£1,000,000-£2,500,000
£2,500,000-£5,000,000
£5,000,000-£10,000,000
>£10,000,000

Step 4: About you

How many employees have you got?

1
2-5
6-10
11-25
26-49
50+

Step 4: About you

Do you have anyone dedicated to marketing in your business?

Yes
No

Step 4: About you

What is your monthly marketing budget?

£0-100
£101-250
£251-500
£501-1000
£1001-2500
£2500+
I don't set a budget for marketing
I'm just starting up and haven't yet set budgets

Step 4: About you

What is your average order value?

£0-5
£5-10
£10-20
£20-50
£50-100
£100+

Step 4: About you

How many times each year does a customer buy from you?

Once
Weekly
Monthly
One-off purchase
Other

Step 4: About you

How long do you typically keep a customer?

One-off purchase
<1 year
1-2 years
3-5 years
5+ years
Not sure

Thank you for completing your plan!

You can access your recommendations by pressing the button below and your new GrowthPlan will be emailed to you. If you have any questions about your plan, let us know and we would love to help. It is worth adding our ‘Advice’ section will be filling rapidly with useful content from GrowthBox and our partners too.

From here, our partners can help get your marketing done – so when you decide your next step, come back and tell us a little more and we can connect you with the experts to help you through options to meet your needs.

We would also love to hear your thoughts on the plan.
How useful was it? What could we do to make it better?

Let us know what you think at hello@growthbox.co.uk

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